Who founded the Amorino concept?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
Two Italians, Cristiano Sereni and Paolo Benassi, founded the Amorino concept in 2002 in Paris, France, through our affiliate CPF, SAS, a French company ("CPF"), which is now owned 100% by our affiliate holding company, CPH, SAS, a French company ("CPH"), with a desire to make gelato and sorbet the way it was traditionally supposed to be made, with natural high quality ingredients and no artificial colors or flavors. CPF opened its first company-owned store in 2002 in Paris, France and franchised its first store in 2006 in Paris, France. CPF franchises about two hundred fifty Amorino Stores in eighteen different countries including France, Germany, Greece, Italy, Qatar, Luxemburg, Malta, Mexico, Morocco, Portugal, Spain, Switzerland, the United Arab Emirates, the United Kingdom, and the United States, through CPF or its affiliates.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–12)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, the Amorino concept was founded in 2002 in Paris, France, by two Italians, Cristiano Sereni and Paolo Benassi. They established the concept through CPF, SAS, a French company that is now fully owned by CPH, SAS, a French holding company. Their aim was to create gelato and sorbet using traditional methods, focusing on natural, high-quality ingredients without artificial colors or flavors.
CPF opened its first company-owned store in Paris in 2002 and began franchising in 2006, also in Paris. As of the FDD date, CPF franchises approximately 250 Amorino stores across 18 countries, including France, Germany, Greece, Italy, Qatar, and the United States, operating either directly or through its affiliates. This indicates a well-established international presence for the Amorino brand, with a solid foundation in Europe before expanding to other regions.
For a potential franchisee, this information highlights the founders' commitment to quality and tradition, which are key selling points for the brand. The established international presence and the number of franchised stores suggest a proven business model. However, prospective franchisees should further investigate the roles and responsibilities of CPF and CPH, as well as the support and resources they provide to franchisees, to fully understand the operational dynamics of the Amorino franchise system.