Following termination or non-renewal of the Amorino franchise agreement, what is the franchisee's obligation regarding telephone numbers, email addresses, internet websites, or webpages associated with the franchise?

According to Amorino's 2025 Franchise Disclosure Document, upon termination or non-renewal of the franchise agreement, a franchisee has specific obligations regarding the use and ownership of digital assets associated with the Amorino business. The franchisee must immediately cease operating the store and discontinue using the Amorino franchise system and proprietary marks. This includes canceling any assumed name registrations that contain the proprietary marks or the name "Amorino".

More specifically, at Amorino's option, the franchisee must assign to Amorino their rights to telephone numbers, email addresses, internet websites, or webpages associated with the franchise. This means that Amorino has the right to take control of these digital assets, ensuring that the franchisee cannot continue to use them to operate a competing business or otherwise benefit from the Amorino brand.

In addition to assigning digital assets, the franchisee is also required to make necessary modifications to the premises to remove any association with Amorino. This involves de-identifying the premises completely, hiding all physical aspects of the brand both inside and outside the location. Any visible signage, recognizable artwork, or decor must be dismantled. The franchisee must also return any proprietary information related to the franchised business and comply with all post-termination covenants, such as non-compete agreements, as outlined in the franchise agreement.