What factors does Amorino consider when reviewing a proposed initial location?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
ase terms. (Franchise Agreement, Sections 4.A and 4.B).
We consider various objective and subjective factors, as well as our business experience, in reviewing your proposed initial location and any potential new locations. Approval of the location is at our sole discretion. Amorino will approve or refuse to approve a proposed site within 30 days after the receipt of all information that Amorino may reasonably require in connection with its evaluation of your proposed location. (Franchise Agreement, Section 4.A) You must identify a location to serve as your franchised location for the Store by the date set forth in the franchise agreement or we have the right to terminate the franchise agreement.
(b) Lease Requirements
Amorino does not intend to own the premises and lease it to you; rather, Amorino requires you to lease the premises from a landlord unrelated to Amorino or to purchase the premises. Amorino will not be a party to the lease and will have no liability under the lease, unless and until the lease is assumed by Amorino.
Source: Item 12 — TERRITORY (FDD pages 47–50)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, the franchisor considers various objective and subjective factors, as well as their business experience, when reviewing a proposed initial location. Approval of locations is at Amorino's sole discretion.
To propose a site, a prospective franchisee must complete a "Project Proposal" Form and "Key Elements" File, and supply Amorino with a description of the location in the form they specify. This description must include demographic characteristics, traffic patterns, parking availability, the character of the neighborhood, information on other area businesses, and details on the lease terms or purchase price for the proposed site. The franchisee must also inform Amorino of any time periods within which the lessor of the proposed location requires a response, comments on, and/or acceptance of the lease.
This comprehensive evaluation process ensures that Amorino locations are strategically selected to maximize the potential for success. By considering factors such as demographics, traffic, and competition, Amorino aims to establish franchises in areas with high customer traffic and a favorable business environment. The franchisor also retains sole discretion over location approval, giving them ultimate control over brand consistency and market strategy.