What experience will Amorino instructors have?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
Each instructor will have spent at least 1 year working as an Amorino Trainer or in an Amorino point of sale retail location and will be knowledgeable about all three types of Amorino stores and all operational aspects of the business. The Head of CPF's Operations Department, Clementine Paultel, will coordinate the training program. Mrs. Paultel has been in this position since January 2023 and was previously Amorino's Head of Digital & Activation from February 2021 to December 2022. Prior to joining Amorino, Mrs. Paultel was Head of Innovation for Costa Coffee from August 2017 to August 2019.
You must pay all transportation costs, food, lodging and similar costs incurred to attend any of the initial training sessions and any additional training sessions, including such costs for our instructors to provide training at the location of your Store.
Source: Item 15 — , you must cause the individual owner who will operate the Store (or your manager, if applicable) and up to one additional employee to attend such programs. (FDD pages 46–47)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, instructors will have at least one year of experience working as an Amorino Trainer or in an Amorino point of sale retail location. This ensures they possess practical knowledge of Amorino's operations. The instructors are expected to be knowledgeable about all three types of Amorino stores and all operational aspects of the business.
The Head of CPF's Operations Department, Clementine Paultel, coordinates the training program. As of January 2023, Mrs. Paultel held this position, and prior to that, she was Amorino's Head of Digital & Activation from February 2021 to December 2022. Her prior experience includes serving as Head of Innovation for Costa Coffee from August 2017 to August 2019.
Prospective Amorino franchisees should note that they are responsible for covering all transportation, food, lodging, and similar costs associated with attending initial and additional training sessions. This includes the expenses for Amorino's instructors to provide training at the franchisee's store location. This cost should be factored into the overall investment when considering an Amorino franchise.