What are some examples of Proprietary Marks used to identify the Amorino System?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
The System is identified by means of certain proprietary trademarks, trade names, service marks, logotypes, trade styles, commercial symbols, emblems, and indicia of origin, including the mark "Amorino" and such other trade names, service marks, and trademarks as are now designated and may hereafter be designated by Amorino in writing for use in connection with the System (collectively, the "Proprietary Marks"), together with certain copyrights, advertising and promotional materials and practices, training materials, product packaging, operations manuals, including the Manual, and other works of authorship which are owned by Amorino and fixed in a tangible medium of expression (collectively, the "Copyrighted Materials").
Source: Item 22 — CONTRACTS (FDD pages 80–81)
What This Means (2025 FDD)
According to the 2025 Amorino FDD, the Amorino system is identified using proprietary trademarks, trade names, service marks, logotypes, trade styles, commercial symbols, emblems, and indicia of origin. One specific example of a Proprietary Mark is the mark "Amorino" itself. Amorino retains the right to designate additional Proprietary Marks in writing for use within the system.
As a franchisee, you are required to use only the Proprietary Marks designated by Amorino, and in the manner they authorize and permit. These marks must be used with the appropriate symbols such as "®", "TM", or "SM". The Proprietary Marks are to be used solely in connection with the operation and promotion of the Franchised Business as prescribed by Amorino.
Franchisees are prohibited from contesting the ownership or validity of the Proprietary Marks or any registration thereof. They also cannot engage in any conduct that could adversely affect the ownership or registration of the marks, or Amorino's right to use or sublicense them. Franchisees must also promptly notify Amorino of any suspected unauthorized use or challenges to the validity of the Proprietary Marks or Copyrighted Materials.
Amorino reserves the right to modify or replace Proprietary Marks, and franchisees are responsible for the costs associated with implementing these changes in their stores. Additionally, franchisees are restricted from using the Proprietary Marks on the internet without express written permission, including in domain names or usernames on social media platforms.