Can Amorino establish other franchise systems with different trademarks in or outside the Area Development Territory without offering participation rights?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
- g) in or outside the Area Development Territory, to establish and promote other franchise systems involving different services or products using different trademarks, and to establish company-owned or franchised outlets for those systems, without offering you the right to participate;
Source: Item 22 — CONTRACTS (FDD pages 80–81)
What This Means (2025 FDD)
According to the 2025 Amorino Franchise Disclosure Document, Amorino reserves the right to establish and promote other franchise systems that involve different services or products using different trademarks, both inside and outside the Area Development Territory. Amorino can also establish company-owned or franchised outlets for these systems without offering the franchisee the right to participate in these new ventures.
This means that a franchisee's Area Development Territory does not restrict Amorino from developing entirely separate franchise concepts that may operate nearby or even within the same territory. These other franchise systems would not be under the Amorino brand, but Amorino is free to pursue them without providing any opportunity for the franchisee to be involved.
For a prospective franchisee, this highlights the importance of focusing on the specific Amorino franchise opportunity and its potential within the defined territory, rather than anticipating future opportunities to expand into other ventures with Amorino. It also underscores the need to fully understand the competitive landscape and market conditions within the Area Development Territory, as Amorino could introduce other franchise systems that compete for the same customer base.