When did Erwan De Guichen become the Chief Executive Officer of Amorino?

According to Amorino's 2025 Franchise Disclosure Document, Erwan De Guichen has served as the Chief Executive Officer since December 2022. Prior to this, from January 2020 until December 2022, he held the position of Deputy CEO.

This information is relevant for prospective franchisees as it provides insight into the leadership structure and key personnel within the Amorino franchise. Knowing the tenure and previous roles of key executives like the CEO can help franchisees assess the stability and experience of the management team.

Understanding the background of the executive team can help a franchisee feel more confident in the direction and management of the company. It is common for franchise documents to include information on the business experience of key personnel, allowing potential franchisees to evaluate the leadership's expertise and track record.