What is the duration of the license granted to Amorino by CPG to use the trademarks?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
In early 2020, CPG granted us a license to use the above trademarks to own and operate, and to grant sublicenses to franchisees to own and operate in accordance with their franchise agreements, retail stores to sell the goods and services covered by such trademarks. Such license is for a twentyyear term, after which period the parties agree to meet to discuss conditions for renewal.
Source: Item 13 — TRADEMARKS (FDD pages 50–52)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, CPG granted Amorino a license to use its trademarks for a term of twenty years. This license allows Amorino to own and operate retail stores and to grant sublicenses to franchisees, enabling them to operate under the Amorino brand. After the initial twenty-year term, Amorino and CPG have agreed to discuss the conditions for renewal of the license.
This twenty-year license term is a critical factor for prospective Amorino franchisees. It defines the period during which Amorino has the right to sublicense the trademarks to its franchisees. Franchisees need to understand that their right to use the Amorino trademarks is ultimately dependent on this underlying license between CPG and Amorino. If the license is not renewed, it could impact the franchisees' ability to continue operating under the Amorino brand.
It is important for potential franchisees to inquire about the specific terms of the renewal discussions between Amorino and CPG. Understanding the conditions under which the license can be renewed, and any potential risks associated with the renewal process, is essential for making an informed investment decision. This ensures that franchisees are aware of the long-term security and stability of their right to operate under the Amorino brand.