What documents must a prospective Amorino franchisee submit for a proposed site location?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
You may operate the Store only at the location approved by us. When you sign the franchise agreement, we will mutually agree upon a site selection area in which you can propose the location for your store. You must identify a location to serve as your franchised location for the Store by a date set forth in the franchise agreement. For any proposed site you identify, and in addition to completing a "Project Proposal" Form and "Key Elements" File, you must supply us with a description of the location in the form we specify and any other information we may reasonably require in order to evaluate the location, including demographic characteristics, traffic patterns, parking, character of the neighborhood, information on other area businesses, and information on the lease terms or purchase price for the proposed site. You must also advise us of any time periods within which the lessor of the proposed location requires a response, comments on and/or acceptance of the lease.
Source: Item 12 — TERRITORY (FDD pages 47–50)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, a prospective franchisee must submit several documents for a proposed site location. These include a description of the location in a specified form, a completed "Project Proposal" Form, a "Key Elements" File, and any other information Amorino may reasonably require to evaluate the location. This additional information can include demographic characteristics, traffic patterns, parking availability, the character of the neighborhood, details on other businesses in the area, and information on the lease terms or purchase price for the proposed site. The franchisee must also inform Amorino of any deadlines imposed by the lessor for responding to, commenting on, or accepting the lease.
This requirement ensures that Amorino has sufficient information to assess the suitability of the proposed location. By gathering comprehensive data on demographics, traffic, and local businesses, Amorino can determine whether the site aligns with its brand and target market. The inclusion of lease terms and deadlines allows Amorino to evaluate the financial viability and urgency of the opportunity.
For a prospective franchisee, this means being prepared to conduct thorough research and gather detailed information about potential locations. Completing the required forms and providing all necessary documentation can be a time-consuming process, but it is essential for securing Amorino's approval. Franchisees should also be aware of any deadlines associated with the lease and communicate these to Amorino promptly to avoid delays.
Ultimately, the approval of the site location is at Amorino's sole discretion. While Amorino agrees not to unreasonably delay its review, franchisees should understand that the franchisor has the final say in determining whether a location is suitable for an Amorino store. Submitting a complete and well-documented proposal can increase the chances of a favorable outcome.