Can Amorino disapprove of advertising materials that were previously approved?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
We will review samples of the proposed advertising and marketing materials that you submit and will use good faith efforts to accept or reject such materials within fifteen (15) days from the date we receive them. (Franchise Agreement, Section 12.A) Advertising and marketing materials shall not be used until they are approved, and we have the right to disapprove of materials that were previously approved. (Franchise Agreement, Section 12.A)
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 39–46)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, franchisees must obtain prior approval from Amorino for all advertising and marketing materials. Amorino commits to reviewing submitted materials in good faith, with a target turnaround of fifteen days from receipt. However, Amorino retains the right to disapprove advertising and marketing materials even after they have been previously approved.
This provision gives Amorino significant control over the brand's image and messaging. While initial approval might suggest compliance, Amorino can later retract its endorsement. This could be due to a change in brand strategy, evolving marketing standards, or concerns about specific content.
For a prospective Amorino franchisee, this means that advertising efforts could be disrupted if previously approved materials are later rejected. It would be prudent to maintain open communication with Amorino regarding advertising and marketing strategies to minimize the risk of investing in materials that may later be deemed unacceptable. Franchisees should seek clarification on the specific circumstances under which previously approved materials might be revoked to better manage their advertising investments and strategies.