Does Amorino currently charge an advertising fee to franchisees?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
We currently do not collect or charge an advertising fee.
We currently advertise on social media in the United States.
We do not currently produce advertising materials; however you must purchase from us or our approved supplier all promotional materials designated by us to promote the sale of new and featured products. (Franchise Agreement, Section 12.C) We may elect to utilize various local, regional, and/or national media campaigns in the future which may include radio, television, magazine, newspaper, and internet advertising campaigns.
- (a) You may develop your own advertising and marketing materials, at your own expense, subject to such requirements or recommendations that are set forth in our current operating manual and subject to our prior approval.
We will review samples of the proposed advertising and marketing materials that you submit and will use good faith efforts to accept or reject such materials within fifteen (15) days from the date we receive them. (Franchise Agreement, Section 12.A) Advertising and marketing materials shall not be used until they are approved, and we have the right to disapprove of materials that were previously approved. (Franchise Agreement, Section 12.A)
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 39–46)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, Amorino does not currently charge an advertising fee to franchisees. However, Amorino retains the right to implement an advertising fee in the future. If implemented, this fee could be up to three percent (3%) of the franchisee's annual Gross Revenue.
Any advertising fees collected would be used for advertising, marketing, and public relations initiatives as determined by Amorino, including associated administrative expenses. Company-owned stores may not be required to contribute to these advertising initiatives, and franchised stores may not be required to contribute equally. Amorino does not provide franchisees with an audit or accounting of advertising expenditures or fees collected.
Amorino has sole discretion in determining how advertising funds are spent and in selecting advertising materials and programs. While Amorino will make a good faith effort to spend funds in the best interests of the system on a national or regional basis, there is no guarantee that advertising efforts will equitably reach all markets. Franchisees are not allowed to obtain an accounting of the advertising fund.