Does Amorino currently charge an advertising fee?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
We currently do not collect or charge an advertising fee.
- (d) Advertising Although we do not currently charge an advertising fee, we have the right to charge an advertising fee in the future.
If we charge an advertising fee, we will establish a percentage up to three percent (3%) of your annual Gross Revenue which you will be required to pay to us for our advertising, marketing and public relations initiatives in a manner approved by us.
The money will be used to support and pay for advertising, marketing and promotion efforts we designate, and associated creative and administrative expenses.
Any company-owned stores will not be required to contribute money for these initiatives.
All franchised stores may not be required to contribute on an equal basis to these initiatives.
We will not provide you with an audit or accounting of our advertising expenditures or the advertising fees we collect.
A franchisee may not obtain an accounting of the advertising fund.
We will not be required to spend any amount from these monies on advertising or promotions in your area.
We have the sole right to determine how to spend contributions to the fund, or any funds from any other advertising program, and the sole authority to determine the selection of the advertising materials and programs, provided, however, that we will make a good faith effort to expend such funds in the general best interests of the System on a national or regional basis.
Additionally, it is understood that any national, regional, or local advertising effort may not equitably reach all markets. (Franchise Agreement, Section 12.C).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 39–46)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, Amorino does not currently charge an advertising fee. However, Amorino retains the right to implement one in the future. If Amorino decides to charge an advertising fee, it will be up to 3% of the franchisee's annual gross revenue. These funds would be used for advertising, marketing, and public relations initiatives, as well as associated administrative expenses. Company-owned stores may not be required to contribute to these advertising initiatives, and franchised stores may not be required to contribute equally. Amorino will not provide an audit or accounting of advertising expenditures or fees collected, and a franchisee may not obtain an accounting of the advertising fund.
Amorino is not required to spend any amount from these advertising monies on advertising or promotions in the franchisee's specific area. Amorino has the sole right to determine how to spend the contributions and select advertising materials and programs, making a good faith effort to expend such funds in the general best interests of the Amorino system on a national or regional basis. The FDD notes that any national, regional, or local advertising effort may not equitably reach all markets.
Prospective franchisees should note that while there is no current advertising fee, Amorino can implement one up to 3% of gross revenue at any time. Franchisees will have limited control over how these funds are spent and will not receive detailed accounting. This is a fairly common practice in franchising, where franchisors often retain significant discretion over advertising fund management. However, the lack of transparency and the possibility of funds not being used locally could be a concern for some franchisees.