What criteria must a location meet to be approved as an Amorino franchise location?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
You may operate the Store only at the location approved by us. When you sign the franchise agreement, we will mutually agree upon a site selection area in which you can propose the location for your store. You must identify a location to serve as your franchised location for the Store by a date set forth in the franchise agreement. For any proposed site you identify, and in addition to completing a "Project Proposal" Form and "Key Elements" File, you must supply us with a description of the location in the form we specify and any other information we may reasonably require in order to evaluate the location, including demographic characteristics, traffic patterns, parking, character of the neighborhood, information on other area businesses, and information on the lease terms or purchase price for the proposed site. You must also advise us of any time periods within which the lessor of the proposed location requires a response, comments on and/or acceptance of the lease.
The location must be within the site selection area identified in the franchise agreement, meet Amorino's then-current site selection criteria, and be approved by us. We agree not to unreasonably delay our review and approval or disapproval of the proposed site and lease terms. We consider various objective and subjective factors, as well as our business experience, in reviewing your proposed initial location and any potential new locations. Approval of locations is at our sole discretion. You shall submit to us for prior approval all construction plans, site plans and blueprints for the location we approve.
Once we approve your location, you will have the exclusive right to operate the Store at such location in a territory to be identified as the "Protected Area".
The Protected Area is exclusive in that, during the term of the franchise agreement, we will not own or operate, or license or grant anyone else the right to own or operate, an Amorino store, kiosk outlet, mobile outlet or other retail outlet under the Proprietary Marks within the Protected Area.
If you operate the Store in an enclosed shopping mall, your Protected Area will be the exterior boundaries of such mall.
Otherwise, your Protected Area will be described in terms of a radius surrounding the Store, which will vary depending on the type of location (such as whether your Store is located in an urban or suburban environment).
We will determine the size of the Protected Area for each franchise on a case by case basis, but in no event will the minimum Protected Area for a non-mall location be less than four blocks radius in an urban location and one-half mile radius in a non-urban location.
You may not locate or relocate your Store outside of your Protected Area, and once the site for your Store has been identified and approved, you will not be permitted to locate or relocate your Store anywhere else without our prior written approval. These limitations apply to all types of Stores, including the Mobile outlets.
Source: Item 12 — TERRITORY (FDD pages 47–50)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, a prospective franchisee must first identify a location within a mutually agreed upon site selection area. To gain approval for a proposed site, the franchisee must provide Amorino with a description of the location using Amorino's specified form, along with a completed "Project Proposal" Form and "Key Elements" File. This description should include demographic characteristics, traffic patterns, parking availability, the character of the neighborhood, information on other businesses in the area, and details regarding the lease terms or purchase price of the proposed site. The franchisee must also inform Amorino of any deadlines imposed by the lessor for responding to or accepting the lease.
The location must meet Amorino's then-current site selection criteria and be approved by Amorino. Amorino's review process involves considering various objective and subjective factors, as well as their business experience. However, the FDD states that the approval of locations is at Amorino's sole discretion. Once a location is approved, the franchisee must submit all construction plans, site plans, and blueprints for prior approval.
Once approved, the franchisee gains the exclusive right to operate an Amorino store at that location within a designated "Protected Area." For stores in enclosed shopping malls, the Protected Area extends to the mall's exterior boundaries. For other locations, the Protected Area is defined by a radius around the store, which varies based on whether the location is in an urban or suburban environment. The minimum Protected Area for a non-mall location is four blocks in an urban setting and one-half mile in a non-urban setting. The franchisee cannot move or relocate the store outside the Protected Area without prior written approval from Amorino.