Does CPG intend to renew the registration for the Amorino stylized design mark?

According to Amorino's 2025 Franchise Disclosure Document, CPG, SAS, which is Amorino's affiliate, registered the stylized design mark with the United States Patent and Trademark Office on August 7, 2012, with the registration number 4185053. All required affidavits have been filed, and the registration is not yet due for renewal. CPG intends to renew the registration and file all appropriate affidavits for the mark at the times required by law.

This indicates that Amorino's affiliate intends to maintain the registration of its stylized design mark by renewing it when required. This is a positive sign for prospective franchisees, as it shows that Amorino is committed to protecting its brand identity and ensuring that franchisees can continue to use the mark in their businesses. Trademarks are valuable assets for a franchise system, as they help to distinguish the brand from competitors and build customer recognition.

It is also important to note that CPG has registered the word mark "AMORINO" and intends to renew that registration as well. The franchise agreement grants franchisees the right to use these proprietary marks in their operations, which is a key component of the franchise system. By maintaining these trademarks, Amorino aims to provide franchisees with the necessary tools to succeed in their businesses and protect the brand's reputation.

Prospective franchisees should be aware that they must follow Amorino's rules when using the proprietary marks and are prohibited from altering them in any way. They must also notify Amorino of any infringement or challenge to the use of the marks. Amorino has the right to control any litigation or administrative proceeding with respect to the proprietary marks and will indemnify and defend franchisees against claims arising from their authorized use of the marks.