Who has control over the content of the Amorino website?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
Amorino may, but shall not be obligated to, establish and maintain from time to time a website to provide information about the System and the goods and services that our stores provide.
We shall have sole discretion and control over the content of our website.
Source: Item 22 — CONTRACTS (FDD pages 80–81)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, Amorino has sole discretion and control over the content of its website. While Amorino may choose to establish and maintain a website to provide information about the Amorino system and the goods and services offered, it is not obligated to do so.
This means that as a franchisee, you will likely have limited to no control over the content displayed on the main Amorino website. Amorino can modify or change any information, products, or services listed on the website at its discretion.
This is a fairly standard practice in franchising, as franchisors typically want to maintain brand consistency and control the messaging that customers receive. However, franchisees should ensure they understand the implications of this policy and how it might affect their ability to market their specific location or services online.