In what city and country was the Amorino concept founded?

According to Amorino's 2025 Franchise Disclosure Document, the Amorino concept was founded in 2002 in Paris, France. The concept was created by two Italians, Cristiano Sereni and Paolo Benassi, through Amorino's affiliate CPF, SAS, a French company. Their goal was to produce gelato and sorbet using traditional methods, with natural, high-quality ingredients and without artificial colors or flavors. CPF opened its first company-owned store in Paris, France, in 2002 and began franchising in 2006, also in Paris, France.

This indicates that the brand's origins are deeply rooted in the European tradition of gelato making. For a prospective franchisee, this suggests that the brand emphasizes authenticity and quality in its products. The fact that the first store was company-owned before franchising began could also indicate a period of testing and refinement of the business model before expanding through franchising.

The franchisor, CPUSA LLC, is a Delaware limited liability company that began selling franchises for Amorino branded stores in August 2021. While CPUSA LLC handles franchising in the United States, the original concept and initial franchising efforts were based in Paris, France, under the affiliate CPF, SAS. This international aspect of the brand may appeal to franchisees interested in a business with a global presence and a connection to traditional European culinary practices.