What aspects of the Amorino Franchised Location must the refurbishment conform to?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
- (6) At Amorino's request, but not more often than once every 60 months, you shall refurbish the Franchised Location (other than all Mobile stores), at your own expense, to conform to the building design, trade dress, color schemes, and presentation of the Proprietary Marks in a manner consistent with the then-current public image for new or remodeled Amorino Stores in the System.
Source: Item 22 — CONTRACTS (FDD pages 80–81)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, franchisees are required to refurbish their Franchised Location, with the exception of mobile stores, at their own expense. This refurbishment must occur at Amorino's request, but not more often than once every 60 months.
The refurbishment must conform to specific aspects of the Amorino brand. These include the building design, trade dress, color schemes, and the presentation of Amorino's Proprietary Marks. The goal is to ensure that the refurbished location aligns with the then-current public image maintained for new or remodeled Amorino stores within the franchise system.
This requirement ensures brand consistency across all Amorino locations, maintaining a uniform and appealing image to customers. For a prospective franchisee, this means being prepared for periodic refurbishment costs to keep the store aligned with Amorino's evolving brand standards. It is important to note that these refurbishments are at the franchisee's expense, so budgeting and financial planning are essential to accommodate these periodic updates.