Where will the arbitration be held for Amorino franchise disputes?

According to Amorino's 2025 Franchise Disclosure Document, any disputes that proceed to arbitration will be held at the office of the American Arbitration Association (AAA) in New York County, New York. This is explicitly stated in Item 22 of the FDD, which covers contract-related matters, including dispute resolution.

This location is significant for prospective franchisees as it dictates where they would need to travel and potentially hire local counsel should a dispute with Amorino escalate to arbitration. New York County may be a considerable distance and expense for franchisees located elsewhere. The FDD also specifies that the Federal Arbitration Act governs the arbitration process, and the AAA's Commercial Arbitration Rules will be followed.

It is typical in franchising for the franchisor to specify a location for arbitration, often their headquarters or a location convenient for them. Franchisees should consider this when evaluating the franchise agreement, as it can add to the cost and complexity of resolving disputes. Franchisees should also be aware that the arbitrator's fees and expenses may be awarded to the prevailing party; otherwise, each party bears its own costs, and the arbitrator's charges are split between them.