Did Amorino or its affiliates previously operate a traditional Amorino store, and if so, where?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
Our affiliate 60UP owned and operated a traditional Amorino store in New York, New York until it was sold to a franchisee in May 2021.
We have not to date established nor do we have any presently formulated plans or policy to establish other franchises or company-owned stores providing products similar to the Proprietary Products under a trade name or trademark other than the Proprietary Marks or to provide such other products through alternative channels of distribution, but we reserve the right to establish (or grant to others the right to establish) other or similar businesses at some future date or to provide such similar products through alternative channels of distribution.
Source: Item 12 — TERRITORY (FDD pages 47–50)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, Amorino's affiliate, 60UP, previously owned and operated a traditional Amorino store in New York, New York. This store was sold to a franchisee in May 2021. This indicates that Amorino has experience operating its own stores, which can be beneficial for franchisees as they can learn from the franchisor's direct experience.
It is fairly common in the franchise industry for franchisors to operate company-owned stores alongside franchised locations. This allows the franchisor to test new products, services, and operational strategies before implementing them across the franchise system. It also provides a benchmark for franchisees to compare their performance against company-owned stores.
However, it's important for prospective franchisees to understand the terms under which Amorino or its affiliates might operate competing stores in the future. While the document states that Amorino does not currently have plans to establish other franchises or company-owned stores providing similar products under a different trade name, they reserve the right to do so in the future. This could potentially impact a franchisee's market share and profitability, so it's crucial to discuss these possibilities with Amorino before signing a franchise agreement.