Does Amerispec Inspection Services use the Ad Fund to help sell franchises?
Amerispec_Inspection_Services Franchise · 2025 FDDAnswer from 2025 FDD Document
We do not use any portion of the Ad Fund in a way that is principally aimed at helping us sell franchises.
We shall have sole discretion over the methods of advertising, selection of media, locale of advertising, and contents, terms and conditions of advertising campaigns and promotional programs. Currently, the source of advertising material comes primarily from in-house, but we also may use outside advertising sources.
In 2024, the Ad Fund was spent on: digital media (12%); assets (11%); continuing education (7%); contributions to the Co-Op (as defined below) (13%); and administrative and miscellaneous costs (57%).
Advertising from the Ad Fund is intended to maximize the public's awareness of the franchise system. We are not obligated to ensure that any individual franchisee benefits directly, on a pro rata basis or at all, from the placement, if any, of such advertising in its local market. We are not required to spend any amount on advertising in your Territory.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 24–31)
What This Means (2025 FDD)
According to the 2025 Amerispec Inspection Services Franchise Disclosure Document, the company states that it does not use any portion of the Ad Fund in a way that is principally aimed at helping them sell franchises. The Ad Fund is primarily intended to maximize public awareness of the Amerispec Inspection Services franchise system.
Amerispec Inspection Services retains sole discretion over advertising methods, media selection, advertising locations, and the content of advertising campaigns and promotional programs. The advertising material currently comes primarily from in-house sources, but outside advertising sources may also be used.
In 2024, the Ad Fund was allocated as follows: 12% for digital media, 11% for assets, 7% for continuing education, 13% as contributions to the Co-Op program, and 57% for administrative and miscellaneous costs. It is important to note that Amerispec Inspection Services is not obligated to ensure that individual franchisees directly benefit from the advertising in their local market or to spend any specific amount on advertising in a franchisee's territory. Franchisees may participate in a voluntary cooperative advertising program (the "Co-Op") that is intended to encourage AmeriSpec franchisees to increase local advertising and marketing programs by supplementing some of the expenses associated with these marketing efforts.