What are the requirements for an Amerispec Inspection Services franchisee regarding promotional materials?
Amerispec_Inspection_Services Franchise · 2025 FDDAnswer from 2025 FDD Document
The Franchisee shall comply with all rules, regulations, and directives contained in this Agreement or in the confidential AmeriSpec manuals, as amended from time to time, and shall adopt and adhere to merchandising, promotion, and advertising policies of the Company.
The Company specifically reserves the right to modify or change such policies, procedures, and directives including, but not by way of limitation, by changing or adding to the services to be offered by the Franchised Business.
At its own expense, the Franchisee may conduct advertising campaigns and promotional programs designed primarily to promote the Franchised Business ("Local Advertising").
Prior to implementing any Local Advertising, the Franchisee shall submit to the Company for approval all advertising and promotional material proposed to be used in connection with the Local Advertising.
The Company has the right to also review and approve internal advertising efforts, such as web sites and electronic mail (e-mail).
The Company may, at its discretion, provide to Franchisee standards to which such internet advertising efforts must conform.
Franchisee shall purchase from the Company an initial supply of business cards, stationery, and marketing and training materials, presentation folders, and start-up marketing materials to be used in the start-up of the Franchised Business.
10.1.7.3 The Franchisee shall refrain from using the Names and Marks in any lewd, scandalous, obscene, libelous, or defamatory manner.
10.1.7.4 Use of the Names and Marks shall in every instance be accompanied by the registration symbol "®" or the "™" symbol, placed in close proximity to the Names and Marks as directed by the Company. In addition, any and all brochures, advertisements and other promotional materials bearing the Names and Marks shall contain the following statement: "AmeriSpec® and its accompanying design is a federally registered trademark and service mark of TCB AMERISPEC, LLC," or "AmeriSpec® is a registered trademark of TCB AMERISPEC, LLC," if applicable. All such materials shall also state that each AmeriSpec® business is "An independently owned and operated franchise business".
Source: Item 23 — Receipts (FDD pages 47–172)
What This Means (2025 FDD)
According to the 2025 Amerispec Inspection Services FDD, franchisees must adhere to specific guidelines regarding promotional materials and advertising. Franchisees are required to adopt and adhere to the merchandising, promotion, and advertising policies established by Amerispec Inspection Services, which the company reserves the right to modify or change.
Franchisees may conduct local advertising campaigns to promote their specific franchise, but all advertising and promotional materials must be submitted to Amerispec Inspection Services for approval before use, including internal advertising efforts like websites and email content. Amerispec Inspection Services may provide standards for internet advertising to which franchisees must conform. Franchisees are also required to purchase an initial supply of business cards, stationery, and marketing materials from Amerispec Inspection Services to start their business.
The FDD also states that franchisees must ensure that the Names and Marks of Amerispec Inspection Services are always accompanied by the registration symbol "®" or the "™" symbol. Additionally, all promotional materials bearing the Names and Marks must include the statement: "AmeriSpec® and its accompanying design is a federally registered trademark and service mark of TCB AMERISPEC, LLC," or "AmeriSpec® is a registered trademark of TCB AMERISPEC, LLC," if applicable, and must also state that each AmeriSpec® business is "An independently owned and operated franchise business". Franchisees must also refrain from using the Names and Marks in any lewd, scandalous, obscene, libelous, or defamatory manner.