What trademarks or service marks can be used on the premises of an Americas Best Value Inn?

According to the 2025 Americas Best Value Inn Franchise Disclosure Document, franchisees can only use trademarks and service marks designated in Exhibit A of the franchise agreement or those that Americas Best Value Inn designates in writing. Without the brand's consent, franchisees cannot use any other trademarks or service marks on the premises or to operate the hotel.

The FDD defines "Marks" as the service mark Americas Best Value Inn®, America's Best Value Inn & Suites® and all other trademarks, service marks, trade names, logos, and commercial symbols that Americas Best Value Inn authorizes franchisees to use as part of the Brand. Franchisees are permitted to use the Marks only in accordance with the Brand Standards and as permitted by the franchise agreement and the attached Schedule 11.

Americas Best Value Inn retains control over the content and use of online or electronic media associated with any of its Marks or Network Marks. Franchisees need written approval from Americas Best Value Inn to participate in any online presence that markets goods and services under the Marks or Network Marks. The brand will establish and host three email addresses for the hotel, and franchisees may not use any other email addresses in the operation of their hotel.

These restrictions ensure brand consistency and protect the trademarks and service marks associated with Americas Best Value Inn. Prospective franchisees should carefully review Exhibit A of the franchise agreement and Schedule 11 to understand which specific marks they are authorized to use and how they can be used. Franchisees must also adhere to the Brand Standards to maintain the quality and reputation of the Americas Best Value Inn brand.