What specific service marks are included in the definition of 'Marks' for Americas Best Value Inn?

According to the 2025 Americas Best Value Inn FDD, the term "Marks" specifically includes the service marks Americas Best Value Inn® and America's Best Value Inn & Suites®. Additionally, the definition extends to encompass all other trademarks, service marks, trade names, logos, and commercial symbols that Americas Best Value Inn authorizes a franchisee to use as part of the brand. This definition is important because it outlines the intellectual property that franchisees are licensed to use and represents the brand identity that they must uphold.

As an Americas Best Value Inn franchisee, it is crucial to understand the scope of authorized marks, as their usage is strictly governed by the Brand Standards and the franchise agreement. Unauthorized use of these marks could lead to a breach of contract, potentially resulting in financial penalties or termination of the franchise agreement. Franchisees must adhere to the guidelines provided by Americas Best Value Inn regarding the display and application of these marks to maintain brand consistency and quality.

The FDD emphasizes that franchisees can only use the Marks in accordance with the Brand Standards and as permitted by the franchise agreement. This means that any deviation from the prescribed usage, whether in marketing materials, signage, or online presence, could be a violation of the agreement. Therefore, franchisees should seek clarification from Americas Best Value Inn if they are unsure about the proper use of any particular mark to avoid any potential legal or contractual issues.