What fees are associated with participating in a loyalty program for Americas Best Value Inn?
Americas_Best_Value_Inn Franchise · 2025 FDDAnswer from 2025 FDD Document
You must participate in and honor the terms of any and all loyalty, discount, or other promotional program applicable to Brand Franchisees and pay all applicable fees or charges associated with such programs (including any fees assessed by us and our affiliates, room discounts given to guests, or rewards provided to guests, that are applicable to your Hotel) that we and our affiliates offer to the public on your behalf and any room rate quoted to any guest at the time the guest makes an advance reservation. You agree that you will take all action necessary to participate in any loyalty program, and that you will grant us and our affiliates all necessary rights in and to any photographs, video and/or other marketing materials that we may require in order to reasonably undertake such programs on behalf of your Hotel.
We charge a loyalty program fee for your participation in the Sonesta Travel Pass program in the amount of 2.5% of your Hotel's Qualified Revenue (defined below) from guests participating in the Sonesta
Travel Pass program, payable at the same time and in the same manner as Royalty fees. We reserve the right, at any time and upon notice to you, to increase the loyalty program fee, provided that the loyalty program fee that we impose shall not exceed 4.5% of your Hotel's Qualified Revenue. Company-owned and company-managed Brand Hotels may pay the loyalty program fee at a different rate, and not all franchised Network Hotels pay a uniform loyalty program fee. "Qualified Revenue" includes (a) Qualifying Rates (defined below), and (b) at our discretion, any other items charged to the loyalty program member not defined in subsection (a). "Qualifying Rates" include: (1) non-discounted rates; (2) standard corporate rates; (3) leisure rates; (4) government rates; (5) corporate and negotiated rates; (6) conference and meeting rates; and (7) individual hotel contract rates.
Source: Item 23 — RECEIPTS (FDD pages 71–223)
What This Means (2025 FDD)
According to the 2025 Americas Best Value Inn Franchise Disclosure Document, franchisees must participate in any loyalty programs offered and pay the associated fees. Currently, Americas Best Value Inn franchisees participate in the Sonesta Travel Pass program.
The loyalty program fee for the Sonesta Travel Pass is 2.5% of the hotel's Qualified Revenue from guests participating in the program. This fee is paid at the same time and manner as royalty fees. Qualified Revenue includes non-discounted rates, standard corporate rates, leisure rates, government rates, corporate and negotiated rates, conference and meeting rates, and individual hotel contract rates.
Americas Best Value Inn reserves the right to increase the loyalty program fee at any time with notice, but it will not exceed 4.5% of the hotel's Qualified Revenue. It is important to note that company-owned and company-managed hotels may pay the loyalty program fee at a different rate, and not all franchised Network Hotels pay a uniform loyalty program fee. This means that the fee structure can vary across different types of hotels within the network.