What constitutes conduct that is harmful to the Americas Best Value Inn brand?
Americas_Best_Value_Inn Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee Parties agree not to disparage or otherwise speak or write negatively, directly or indirectly, of us or any of the Released Parties, the Americas Best Value Inn brand, the Americas Best Value Inn franchise system, or any other service-marked or trademarked concept of ours or of any Released Party, or which would subject the Americas Best Value Inn brand to ridicule, scandal, reproach, scorn, or indignity or which would negatively impact our goodwill or that of the Americas Best Value Inn brand.
Source: Item 23 — RECEIPTS (FDD pages 71–223)
What This Means (2025 FDD)
According to the 2025 Americas Best Value Inn FDD, franchisees must not disparage the brand. Specifically, franchisees agree not to speak or write negatively, directly or indirectly, about Americas Best Value Inn, its parent companies, the Americas Best Value Inn franchise system, or any other service-marked or trademarked concept associated with the brand.
This prohibition extends to any conduct that would subject the Americas Best Value Inn brand to ridicule, scandal, reproach, scorn, or indignity. Furthermore, franchisees must avoid any actions that would negatively impact the goodwill of Americas Best Value Inn. This is a fairly standard clause in franchise agreements, as franchisors need to protect their brand's reputation.
This means a franchisee needs to be cautious about public statements, online reviews, or any communication that could be perceived as damaging to the brand's image. Failing to comply with this provision could lead to legal repercussions and potential termination of the franchise agreement. Franchisees should ensure their staff and representatives are also aware of this non-disparagement clause to avoid any unintentional violations.