What is the weekly Technology Fee for an Alloy franchise?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
| Name of Fee (1) | Amount | Date Due | Remarks |
|---|---|---|---|
| Technology Fee | $220 | Payable weekly at the same time and in the same manner as the weekly Royalty Fee. We have the right to change the billing schedule to bi-weekly. | The Technology Fee is for use of a CRM and POS (point of sale system), Scheduler and the Alloy App and reporting dashboard; Lead Management and Marketing Campaign system and bolt-on applications, website development, SEO, email service, Fit Radio, Learning Management System, ProfitKeeper financial system, support and maintenance. The weekly amount may increase as technology changes, although we do not anticipate that the Technology Fee will not increase by more than 30% annually. |
Source: Item 6 — OTHER FEES (FDD pages 15–20)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, franchisees must pay a weekly Technology Fee of $220. This fee is due at the same time and in the same manner as the weekly Royalty Fee, which is payable each Wednesday (or the next business day if Wednesday is not a business day). Alloy has the right to change the billing schedule to bi-weekly. These amounts due will be withdrawn via EFT from the franchisee's designated bank account.
The Technology Fee covers the use of a CRM and POS (point of sale system), Scheduler and the Alloy App and reporting dashboard, Lead Management and Marketing Campaign system and bolt-on applications, website development, SEO, email service, Fit Radio, Learning Management System, and ProfitKeeper financial system, as well as related support and maintenance.
It's important to note that while the Technology Fee is currently set at $220 per week, Alloy retains the right to increase this fee as technology changes. However, the FDD states that Alloy does not anticipate that the Technology Fee will increase by more than 30% annually. This means that a franchisee should budget for potential increases to this fee over time.