Does Alloy utilize the same site selection process for each Facility developed under an Area Development Agreement?

According to Alloy's 2025 Franchise Disclosure Document, the same site selection process is used for each Facility developed under an Area Development Agreement. Within 180 days of signing the Franchise Agreement, franchisees must locate a site, get Alloy's acceptance, and secure the site through lease, sublease, or purchase. Alloy may update its site selection criteria over time. Franchisees can use Alloy's preferred real estate vendors to help find a site.

The franchisee needs to submit all required information for Alloy to review the proposed site. Alloy considers factors such as the size and location of the premises, local population and median household income, lease terms, parking, accessibility, nearby businesses, and competition. Alloy has 30 days to approve or reject a site after receiving all necessary information. Failure to respond within 30 days means the site is not accepted.

Alloy's acceptance indicates that the site meets the minimum criteria for a Facility. If a franchisee cannot secure a suitable site within six months of signing the Franchise Agreement, Alloy may offer an extension or terminate the agreement. This consistent process ensures that all Alloy locations meet the brand's standards, regardless of whether they are individual franchises or part of an area development agreement.