Can I use the Alloy trademarks in my corporate name?

According to Alloy's 2025 Franchise Disclosure Document, you are not allowed to use the word "Alloy" or any of Alloy's trademarks in the name of your corporation, partnership, limited liability company, or any similar business entity. Alloy restricts the use of its trademarks to protect its brand identity and ensure consistent representation across all franchise locations.

This restriction is a standard practice in franchising, as franchisors like Alloy need to maintain control over their brand and prevent any potential confusion or misrepresentation that could arise from franchisees using similar names. By prohibiting the use of Alloy's trademarks in your business entity's name, Alloy ensures that the public can easily distinguish between your specific business structure and the Alloy franchise system itself.

While you cannot incorporate the Alloy trademark into your business's legal name, you are required to use the name ALLOY as the trade name of the Facility. You must also prominently identify yourself as an Alloy franchisee. This allows you to benefit from the Alloy brand recognition while maintaining the distinct legal identity of your business. Prospective franchisees should carefully consider these trademark usage rules and ensure they comply with all requirements to avoid potential legal issues or franchise agreement violations.