Can I use the 'Alloy' name in any URL for my business without permission?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
You may not maintain your own website; otherwise maintain a presence or advertise on the internet or any other mode of electronic commerce in connection with your Franchised Business; establish a link to any website we establish at or from any other website or page; or at any time establish any other website, electronic commerce presence or URL which in whole or in part incorporates the "Alloy" name or any name confusingly similar to the Marks.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 31–42)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, franchisees are explicitly prohibited from using the "Alloy" name or any confusingly similar name in any URL without permission. Alloy maintains control over all internet activities pertaining to the system.
Alloy may establish websites with subpages for individual franchise locations. If Alloy provides a subpage for your facility, you must routinely provide updated content. However, franchisees cannot create their own websites or online presence that incorporates the Alloy name.
This restriction ensures brand consistency and allows Alloy to manage its online presence and reputation. A prospective franchisee should be aware that they cannot independently create a website or URL using the Alloy name to promote their business.