Under what name will Alloy Personal Training franchisees operate their business?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
Alloy Personal Training, LLC (the "Company") was formed on May 16, 2019, as a Georgia limited liability company, to sell franchises pursuant to a non-exclusive license agreement dated August 1, 2019, between the Company and Alloy Personal Training Solutions, LLC (the "Licensor"), an entity related to the Company by common ownership and control. Pursuant to the Company's standard franchise agreement, franchisees will operate a business which offers customers personal training in a group setting delivered by certified instructors under the name "Alloy Personal Training."
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, franchisees will operate their personal training business under the name "Alloy Personal Training". Alloy Personal Training, LLC was formed to sell franchises, and franchisees are granted the right to use Alloy's trademarks and system to run their facilities.
This means that as a franchisee, you are required to use the "Alloy Personal Training" name for your business. This is a standard practice in franchising, as it ensures brand consistency and recognition across all locations. The use of the trademark is licensed to the franchisee, allowing them to benefit from the established brand reputation of Alloy.
The Alloy system, identified by the trademarks, includes specific equipment, operational procedures, training, and advertising programs. Franchisees must adhere to the standards and procedures outlined in the operations manual, which may be updated by Alloy from time to time. This ensures that all Alloy Personal Training facilities maintain a consistent brand image and service quality.