Under what name does Alloy Personal Training do business?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
Alloy Personal Training ("we", "our" or "us") is a Georgia limited liability company that was formed on May 16, 2019, with its principal place of business at 2500 Old Alabama Road, Suite 24, Roswell, Georgia 30076. We do business under our corporate name and under the franchise name "Alloy". We will refer to the person who buys this franchise as "you" throughout this Disclosure Document. If the franchise purchaser is a business entity, "you" also includes each partner, shareholder and/or other owner of that entity.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 9–13)
What This Means (2025 FDD)
According to the 2025 Alloy Franchise Disclosure Document, Alloy Personal Training operates under its corporate name, Alloy Personal Training, and also under the franchise name "Alloy". The document specifies that franchise locations are referred to as "Facilities" or "Franchised Businesses" and operate under the "Alloy" name.
This means that as a franchisee, you will be conducting business directly under the Alloy brand name. The Alloy name and associated trademarks and logos are key components of the Alloy system, which franchisees are granted the right to use within their approved location. This branding is intended to provide a consistent and recognizable identity to customers.
The Alloy FDD also mentions that Alloy Personal Training Solutions, LLC ("APTS"), an affiliate, owns the Proprietary Marks, which it has licensed to Alloy Personal Training so that they may sublicense them to their franchisees. This is a common arrangement in franchising, where a separate entity owns the intellectual property and licenses it to the franchising company. As a franchisee, you are granted the right to use these marks under the terms of the Franchise Agreement.