Under what conditions will Alloy not unreasonably withhold approval of sales promotion materials?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
You must submit all advertising and promotional materials to us prior to your use.
If we do not respond within 14 days after you submit the proposed advertising materials to us, the advertising materials will be deemed not approved.
We will not unreasonably withhold approval of any sales promotion materials or media and activities; provided that they are current, in good condition, in good taste and accurately depict the Trademarks.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, franchisees must submit all advertising and promotional materials to Alloy for approval before use. Alloy will not unreasonably withhold approval of sales promotion materials or media and activities if the materials are current, in good condition, in good taste, and accurately depict the Trademarks.
This means that as an Alloy franchisee, you have the autonomy to create your own sales promotion materials, but Alloy retains the right to ensure that these materials meet certain standards. This is a common practice in franchising, where franchisors want to maintain brand consistency and protect their trademarks.
The conditions set by Alloy are fairly standard in the franchise industry. The requirements that materials be current, in good condition, and in good taste are subjective but reasonable. The requirement that materials accurately depict the trademarks is crucial for protecting Alloy's brand identity and avoiding any potential legal issues.
It is important for prospective franchisees to understand these conditions and ensure that their sales promotion materials comply with Alloy's requirements. Failure to do so could result in disapproval of the materials and potential conflicts with the franchisor.