conditional

Under what condition are transfer fees collectable for an Alloy franchise?

Alloy Franchise · 2025 FDD

Answer from 2025 FDD Document

which we seek to enforce this Agreement. The parties agree that each of the foregoing covenants will be construed as independent of any other covenant or provision of this Agreement.

TRANSFER OF FRANCHISE

    1. You agree that the following provisions govern any transfer or proposed transfer:
  • A. Transfers. We have entered into this Agreement with specific reliance upon your financial qualifications, experience, skills and managerial qualifications as being essential to the satisfactory operation of the Facility. Consequently, neither your interest in this Agreement nor in the Facility may be transferred or assigned to or assumed by any other person or entity (the "assignee"), in whole or in part, unless you have first tendered to us the right of first refusal to acquire this Agreement in accordance with subparagraph 11.F, and, if we do not exercise such right, unless our prior written consent is obtained, the transfer fee provided for in subparagraph 11.C is paid, and the transfer conditions described in subparagraph 11.D are satisfied. Any sale (including installment sale), lease, pledge, management agreement, contract for deed, option agreement, assignment, bequest, gift or otherwise, or any arrangement pursuant to which you turn over all or part of the daily operation of the business to a person or entity who shares in the losses or profits of the business in a manner other than as an employee will be considered a transfer for purposes of this Agreement. Specifically, but without limiting the generality of the foregoing, the following events constitute a transfer and you must comply with the right of first refusal, consent, transfer fee, and other transfer conditions in this Paragraph 11:
      1. Any change in the percentage of the franchisee entity owned, directly or indirectly, by any Owner (including any addition or deletion of any person or entity who qualifies as an Owner) that results in a 20% or more change of ownership interest;
      1. Any change in the general partner of a franchisee that is a general, limited or other partnership entity;
      1. For purposes of this subparagraph 11.A, a pledge or seizure of any ownership interests in you or in any Owner that affects the ownership of 20% or more of you or any Owner, which we have not approved in advance in writing; or
      1. Any grant of a security interest in, or otherwise encumbrance of, any of the assets or securities of you, including the Facility unless you satisfy our requirements. Such requirements may include execution of an agreement by the secured party in which it acknowledges the creditor's obligations, and agrees that in the event of any default by you under any documents related to the security interest, we shall have the right and option (but not the obligation) to be substituted as obligor to the secured party and to cure your default; and, in the event we exercise such option, any acceleration of indebtedness due to your default shall be void.

Source: Item 23 — RECEIPTS (FDD pages 69–245)

What This Means (2025 FDD)

According to Alloy's 2025 Franchise Disclosure Document, a transfer fee is required when a franchisee seeks to transfer their interest in the Franchise Agreement or the Alloy facility to another party. This condition is in place to ensure that any proposed transfer meets Alloy's standards and requirements. The transfer fee is $10,000.

Specifically, before a transfer can occur, the franchisee must first offer Alloy the right of first refusal to acquire the franchise. If Alloy declines to exercise this right, the franchisee must then obtain Alloy's written consent for the transfer. As part of this process, the franchisee is obligated to pay the specified transfer fee and fulfill all the transfer conditions outlined in the Franchise Agreement.

Furthermore, the document specifies that any attempt to transfer the franchise without Alloy's prior written consent or without complying with the terms of the agreement will be considered void. In such cases, Alloy has the right to either deem the franchisee in default and terminate the agreement or to collect from the franchisee and any guarantors a transfer fee equal to two times the standard transfer fee, which would amount to $20,000.

This transfer fee is nonrefundable, regardless of whether the transfer is completed. This policy is designed to protect Alloy's interests by ensuring that all transfers are properly vetted and approved, maintaining the quality and consistency of the Alloy brand.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.