Under what condition can an Alloy franchisee use the Alloy Trademarks on business cards?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
You may use the Trademarks on various materials, such as business cards, stationery and checks, provided you (i) accurately depict the Trademarks on the materials as we prescribe, (ii) include a statement on the materials indicating that the business is independently owned and operated by you, (iii) do not use the Trademarks in connection with any other trademarks, trade names or service marks unless we specifically approve in writing prior to such use, and (iv) make available to us, upon our request, a copy of any materials depicting the Trademarks.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, an Alloy franchisee can use the Trademarks on business cards and other materials if they meet certain conditions. Specifically, the franchisee must accurately depict the Trademarks as prescribed by Alloy.
Additionally, the franchisee must include a statement on the business cards indicating that the business is independently owned and operated by them. This is a common requirement in franchising to ensure clarity for customers and to reinforce the distinction between the franchisor and the franchisee's independent business. The franchisee cannot use the Trademarks in conjunction with any other trademarks, trade names, or service marks unless Alloy provides specific written approval beforehand.
Finally, Alloy requires that franchisees make available a copy of any materials depicting the Trademarks upon their request. This allows Alloy to monitor and ensure compliance with their trademark standards. These stipulations are in place to protect the Alloy brand and ensure consistent representation across all franchise locations.