Under what circumstances does Alloy reserve the right to provide opening assistance virtually and not on-site?

According to Alloy's 2025 Franchise Disclosure Document, Alloy reserves the right to provide virtual grand opening assistance instead of on-site assistance under specific circumstances. Specifically, if a franchisee is opening their second or any subsequent Alloy franchise, Alloy has the discretion to provide the grand opening assistance and training virtually via Zoom or another virtual call, rather than sending a representative to the physical location.

This policy has significant implications for franchisees looking to expand with multiple Alloy locations. While Alloy provides one of its representatives to conduct virtual grand opening assistance and training via Zoom or other virtual call for the opening of the first franchise, franchisees cannot rely on in-person support for subsequent openings as a guaranteed service.

However, franchisees can request on-site assistance for the opening of any Alloy franchise, including their first. If the franchisee requests on-site assistance, they will be responsible for paying a per diem fee for the Alloy representative's time, as well as covering all out-of-pocket expenses, including travel, hotel, and meals. This allows franchisees to receive in-person support if they feel it is necessary, but it comes at an additional cost.

This policy is not uncommon in the franchise industry, as franchisors often streamline support for experienced franchisees. By offering virtual assistance for subsequent openings, Alloy can reduce its support costs while still providing guidance to its franchisees. Franchisees should carefully consider these support structures and associated costs when planning their expansion strategy with Alloy.