Under what circumstances, if any, can Alloy modify the boundaries of a franchisee's Designated Area during the term of the Alloy Franchise Agreement?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
The Franchise Agreement grants you the right to operate your Franchised Business only at the location we approve ("Authorized Location"). You will not receive an exclusive territory. You may face competition from other franchisees, from outlets we own, or from other channels of distribution or competitive brands that we control. However, we will grant you a protected area, which will be described in an exhibit to your Franchise Agreement ("Designated Area"). If your Designated Area is located in a suburban area, your Designated Area will include a population of at least 30,000 people, which for most suburban areas will cover a radius of approximately 2 miles from the Authorized Location (taking into account any geographic factors like rivers or other similar natural boundaries). We reserve the right to create a more limited Designated Area for Facilities located in densely populated areas but your Designated Area will have a population of at least 30,000 people. Your Designated Area may be described in terms of street boundaries or may be drawn on a map to be attached to your Franchise Agreement. We (and any affiliates) will not establish, nor allow another franchise owner to establish, another Franchised Business located within your Designated Area, although in certain instances there may be overlap of Designated Area boundaries of two franchisees. We do not anticipate permitting franchisees to establish
Facilities at captive market locations, such as a shopping mall, office building, or similar location. There are no circumstances under which we can modify the boundaries of your Designated Area during the term of your Franchise Agreement.
Source: Item 12 — TERRITORY (FDD pages 42–46)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, there are no circumstances under which Alloy can modify the boundaries of a franchisee's Designated Area during the term of the Franchise Agreement. Alloy grants franchisees a protected area, referred to as a Designated Area, which is described in an exhibit to the Franchise Agreement.
For franchisees located in suburban areas, the Designated Area will include a population of at least 30,000 people, typically covering a radius of approximately 2 miles from the Authorized Location. Alloy retains the right to create a more limited Designated Area for Facilities in densely populated areas, but it will still have a population of at least 30,000 people. The Designated Area may be described in terms of street boundaries or drawn on a map attached to the Franchise Agreement.
Alloy and its affiliates will not establish, nor allow another franchise owner to establish, another Franchised Business within a franchisee's Designated Area. However, the FDD notes that there may be overlap of Designated Area boundaries between two franchisees. This means that while Alloy cannot directly modify a franchisee's Designated Area, the presence of overlapping territories could potentially impact a franchisee's business.