What is the trend in the number of franchised Alloy outlets from 2022 to 2024?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2022 | 2 | 12 | +10 |
| 2023 | 12 | 30 | +18 | |
| 2024 | 30 | 76 | +46 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 62–69)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the number of franchised outlets has shown a significant upward trend from 2022 to 2024. At the start of 2022, there were 2 franchised outlets, which increased to 12 by the end of the year, representing a net change of +10. This growth continued into 2023, with the number of franchised outlets starting at 12 and increasing to 30 by year's end, a net change of +18. The most substantial increase occurred in 2024, where the number of franchised outlets began at 30 and surged to 76 by the end of the year, marking a net change of +46.
This consistent and accelerating growth in franchised Alloy outlets indicates a strong and expanding franchise system. For a prospective franchisee, this trend suggests increasing brand recognition, potentially improved market presence, and a growing network of fellow franchisees. The substantial net change each year points to successful franchise sales and openings, which can be a positive indicator of the franchise's appeal and the support provided to new franchisees.
However, a prospective franchisee should also investigate the reasons behind this growth. It would be prudent to examine factors such as franchisee profitability, market saturation in specific regions, and the sustainability of this rapid expansion. While growth is generally positive, it's essential to ensure that the support infrastructure and brand standards can keep pace with the increasing number of outlets to maintain quality and consistency across the Alloy franchise system.