What are the 'Trademarks' associated with the Alloy franchise?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
rther develop. The System is identified by the Trademarks. The System includes a proprietary software application (the "Alloy App"). The Alloy App will provide a franchisee with tools to manage and communicate with coaches and clients through a personal profile.
- E. "Trademarks" means the ALLOY trademark and service mark that has been registered in the United States and elsewhere, and the other trademarks, service marks, trade names, the trade dress and other commercial symbols that we authorize you to use in the operation of the Facility from time to time, each as we may modify and update from time to time. Trade dress includes the designs, color schemes and image we authorize you to use from time to time.
GRANT OF DEVELOPMENT RIGHTS
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- The following provisions control with respect to the rights granted hereunder:
- A. We grant to you, under the terms and conditions of this Agreement, the right to develop and operate the number of ALLOY Facilities set forth in Appendix B (the "Facilities") within the territory described on Appendix C (the "Development Territory").
- B.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the term "Trademarks" encompasses the ALLOY trademark and service mark, which is registered in the United States and elsewhere. It also includes other trademarks, service marks, trade names, trade dress, and commercial symbols that Alloy authorizes a franchisee to use in the operation of their facility. Alloy may modify and update these from time to time. The trade dress includes the designs, color schemes, and image that Alloy authorizes for use.
As an Alloy franchisee, it is critical to understand that these Trademarks are the property of Alloy's affiliate, and Alloy licenses their use to franchisees. The right to use these Trademarks is conditional, and franchisees must adhere to specific guidelines. Franchisees can only use the Trademarks in connection with approved products and services, and in the manner prescribed by Alloy in writing. Compliance with all trademark, trade name, and service mark notice marking requirements is mandatory.
Furthermore, franchisees must use the name ALLOY as the trade name of their facility, and they cannot use any other mark or words to identify the facility without Alloy's prior written consent. They are also prohibited from using ALLOY or any other Trademarks, or substantially similar names or words, as part of the name of their business entity. Franchisees are permitted to use the Trademarks on materials like business cards, stationery, and checks, provided they accurately depict the Trademarks as prescribed by Alloy, include a statement indicating independent ownership, and do not use the Trademarks in conjunction with any other trademarks without explicit authorization.