What trade name must an Alloy franchisee use for their Facility?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
You must use the name ALLOY as the trade name of the Facility and you may not use any other mark or words to identify the Facility without our prior written consent.
You may not use any of the words ALLOY or any of the other Trademarks or any names or words that are substantially similar as part of the name of your corporation, partnership, limited liability company or other similar entity.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, franchisees must use the name ALLOY as the trade name for their Facility. The franchisee cannot use any other mark or words to identify the Facility without Alloy's prior written consent. This requirement ensures brand consistency across all Alloy franchise locations.
This means that a prospective Alloy franchisee does not have the freedom to create a unique name for their specific location. They must operate under the ALLOY name, which is intended to build and maintain brand recognition. This is a fairly standard practice in franchising, as it helps to create a unified brand image and customer experience.
While franchisees must use the ALLOY trade name, they cannot use the word ALLOY or any of the other Trademarks as part of the name of their corporation, partnership, limited liability company, or other similar entity. This restriction likely aims to prevent any confusion or potential legal issues related to business entity naming and trademark usage. Franchisees should seek legal counsel to ensure their business entity name complies with these requirements.