What does the Alloy trade dress include?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
- E. "Trademarks" means the ALLOY trademark and service mark that has been registered in the United States and elsewhere, and the other trademarks, service marks, trade names, the trade dress and other commercial symbols that we authorize you to use in the operation of the Facility from time to time, each as we may modify and update from time to time. Trade dress includes the designs, color schemes and image we authorize you to use from time to time.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the Alloy trade dress encompasses the designs, color schemes, and overall image that Alloy authorizes franchisees to use when operating their facilities. Alloy retains the right to modify and update these elements of the trade dress over time.
This means that as a franchisee, you must adhere to Alloy's specifications regarding the visual presentation of your fitness facility. This includes elements such as interior design, color palettes, and the general aesthetic of the space. These standards are intended to create a consistent brand identity across all Alloy locations, which can help with brand recognition and customer trust.
It is important for prospective franchisees to understand that Alloy has the authority to change the trade dress, so the franchisee must stay updated with any modifications to maintain compliance. Failure to comply with Alloy's trade dress standards could result in a breach of the franchise agreement.