What was the total revenue for Alloy franchise units that were not yet opened in 2023?

According to Alloy's 2025 Franchise Disclosure Document, franchise units that were not yet opened generated $7,224,227 in revenue during 2023. This revenue is distinct from the $710,971 generated by opened franchise units during the same year. The total revenue from both opened and unopened franchise units in 2023 was $7,935,198.

For a prospective Alloy franchisee, this indicates that a substantial portion of Alloy's revenue can come from franchise units before they even open their doors. This could be from initial franchise fees, training fees, or other pre-opening services and sales. It's important to understand what contributes to this pre-opening revenue, as it may not directly translate into ongoing revenue for an individual franchisee.

It is also worth noting the difference in revenue between franchise units not yet opened in 2023 ($7,224,227) and 2024 ($8,379,085). This increase could be due to a variety of factors, such as an increase in the number of franchises sold, changes in the fees charged to franchisees, or other factors. A prospective franchisee should inquire about the reasons for this increase to better understand the revenue streams of the Alloy franchise system.

Understanding the revenue sources and their trends can help a potential franchisee assess the financial health and growth trajectory of the Alloy franchise. It's crucial to investigate what specific activities or payments contribute to the 'franchise units not yet opened' revenue category to determine if this revenue stream is sustainable and beneficial for both the franchisor and the franchisees.