What was the total revenue for the Alloy franchise in 2022?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
| 2024 | 2023 | 2022 | ||
|---|---|---|---|---|
| Revenues: | ||||
| Franchise fees | $1,384,305 | $853,791 | $239,379 | |
| Technology fees | 769,849 | 305,129 | 127,112 | |
| Royalties | 1,207,992 | 443,042 | 196,002 | |
| Brand development fund fees | 368,345 | 143,385 | 65,334 | |
| Retail sales | 48,815 | 27,851 | 20,717 | |
| Vendor rebate sales | 221,538 | 92,353 | 45,199 | |
| Sales assistant income | 12,000 | 75,545 | 6,750 | |
| Other revenues | 20,594 | 6,042 | 415 | |
| Total revenues | 4,033,438 | 1,947,138 | 700,908 | |
| Cost of goods sold | 32,196 | 18,220 | 14,944 | |
| Gross profit | 4,001,242 | 1,928,918 | 685,964 | |
| Selling, general and administrative expenses | 4,064,777 | 2,623,444 | 1,258,484 | |
| Net loss | (63,535) | (694,526) | (572,520) | |
| Members' deficit - beginning | (2,027,100) | (958,691) | (328,199) | |
| Members' contributions | - | 8,921 | 465,992 | |
| Members' distributions | (268,517) | (382,804) | (523,964) | |
| MEMBERS' DEFICIT - ENDING | $(2,359,152) | $(2,027,100) | $(958,691) |
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the total revenue for the Alloy franchise in 2022 was $700,908. This figure represents the aggregate of various revenue streams, including franchise fees, technology fees, royalties, brand development fund fees, retail sales, vendor rebate sales, sales assistant income, and other revenues. Understanding the composition of this revenue is crucial for prospective franchisees to assess the financial health and revenue generation capabilities of the Alloy franchise system.
Breaking down the revenue sources, franchise fees contributed $239,379, technology fees accounted for $127,112, and royalties amounted to $196,002 in 2022. Additionally, the brand development fund fees generated $65,334, retail sales brought in $20,717, vendor rebate sales added $45,199, sales assistant income was $6,750, and other revenues totaled $415. These figures provide a detailed view of how Alloy generates income and the relative importance of each revenue stream.
For a potential franchisee, this information is vital for financial planning and forecasting. It allows them to understand the different revenue streams they will be contributing to and benefiting from as part of the Alloy franchise system. Furthermore, comparing these figures with those of subsequent years (2023 and 2024) can reveal trends in revenue growth and the overall performance of the franchise. This detailed breakdown enables a more informed decision-making process for anyone considering investing in an Alloy franchise.