What was the total number of Alloy outlets at the start of 2022?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2022 | 2 | 12 | +10 |
| 2023 | 12 | 30 | +18 | |
| 2024 | 30 | 76 | +46 | |
| Company | 2022 | 1 | 1 | 0 |
| Owned* | 2023 | 1 | 1 | 0 |
| 2024 | 1 | 1 | 0 | |
| Total Outlets | 2022 | 3 | 13 | +10 |
| 2023 | 13 | 31 | +18 | |
| 2024 | 31 | 77 | +46 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 62–69)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, at the beginning of 2022, there were a total of 3 Alloy outlets. This number includes both franchised and company-owned outlets. Specifically, there were 2 franchised outlets and 1 company-owned outlet operating at the start of 2022.
For a prospective franchisee, this indicates the size and scale of Alloy's operations at that time. The growth in subsequent years, with outlet numbers increasing to 13 by the end of 2022, 31 by the end of 2023 and 77 by the end of 2024, shows a significant expansion of the franchise system. This growth trend could be a positive indicator for potential franchisees, suggesting increasing brand recognition and market penetration.
However, it's important to consider that past performance doesn't guarantee future results. A potential franchisee should conduct thorough due diligence to understand the factors driving this growth and whether those factors are likely to continue. This includes assessing market demand, competition, and the effectiveness of Alloy's business model and support systems.
It would also be prudent to investigate the reasons behind any closures or non-renewals of franchises, as this could provide insights into potential challenges or risks associated with the Alloy franchise. Speaking with current and former franchisees, as mentioned in the FDD, can offer valuable perspectives, although it's noted that some franchisees may have signed confidentiality clauses that limit their ability to speak openly.