What is the timeframe for Alloy to respond to proposed advertising materials submitted by a franchisee?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
You must submit all advertising and promotional materials to us prior to your use.
If we do not respond within 14 days after you submit the proposed advertising materials to us, the advertising materials will be deemed not approved.
We will not unreasonably withhold approval of any sales promotion materials or media and activities; provided that they are current, in good condition, in good taste and accurately depict the Trademarks.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, Alloy franchisees must submit all advertising and promotional materials to Alloy for approval before use. Alloy has 14 days to respond to the franchisee after the materials are submitted. If Alloy does not respond within this timeframe, the advertising materials are considered not approved.
Alloy states that it will not unreasonably withhold approval of sales promotion materials, media, and activities, provided that they are current, in good condition, in good taste, and accurately depict the Trademarks. This suggests that Alloy maintains some control over the franchisee's advertising content to ensure brand consistency and quality.
This requirement ensures that Alloy franchisees adhere to brand standards and that all marketing efforts align with the company's overall strategy. Franchisees should factor this 14-day approval period into their marketing timelines to avoid delays in launching promotional campaigns. It is also important for franchisees to understand Alloy's criteria for approving advertising materials to minimize the risk of disapproval.