factual

Will Alloy be a third-party beneficiary of confidentiality and non-competition covenants obtained from key managerial personnel?

Alloy Franchise · 2025 FDD

Answer from 2025 FDD Document

t the obligation, to procure insurance coverage and to charge the costs to you, together with a reasonable fee for the expenses we incur in doing so. You must pay these amounts to us immediately upon written notice.

  • D. Noncompete Covenants. You agree that you will receive valuable training, Confidential Information and goodwill that you otherwise would not receive or have access to but for the rights licensed to you under this Agreement. You therefore agree to the following noncompetition covenants:
      1. Unless otherwise specified, the term "you" as used in this subparagraph 10.D includes, collectively and individually, all Owners, guarantors, officers, directors, members, managers, partners, as the case may be, and holders of any ownership interest in you and any immediate family members of same including spouses and children. We may require you to obtain from your manager and other individuals identified in the preceding sentence a signed non-compete agreement in a form satisfactory to us that contains the noncompete provisions of this subparagraph 10.D.
      1. You covenant that during the term of this Agreement or during any Interim Period you will not, either directly or indirectly, for yourself, or through, on behalf of, or in conjunction with any person or entity, own, manage, operate, maintain, engage in, consult with or have any interest in any Competitive Business.
      1. You covenant that you will not, for a period of two years after the expiration or termination of this Agreement, or after the expiration of any Interim Period, regardless of the cause of termination, or within two years of the sale of the Facility or any interest in you, either directly or indirectly, for yourself, or through, on behalf of, or in conjunction with any person or entity, own, manage, operate, maintain, engage in, consult with or have any interest in a Competing Business:
      • a. At the premises of the former Facility;
      • b. Within 15 miles of the Facility; or
      • c. Within 15 miles of any other business or facility using the ALLOY System, whether franchised or owned by us or our affiliates.

For purposes of this Section 10.D, a Competing Business includes any facility or business which includes offering personal training services in a one-on-one or group setting.

  1. You agree that the length of time in subpart (3) will be tolled for any period during which you are in breach of the covenants or any other period during which we seek to enforce this Agreement. The parties agree that each of the foregoing covenants will be construed as independent of any other covenant or provision of this Agreement.

TRANSFER OF FRANCHISE

    1. You agree that the following provisions govern any transfer or proposed transfer:
  • A. Transfers. We have entered into this Agreement with specific reliance upon your financial qualifications, experience, skills and managerial qualifications as being essential to the satisfactory operation of the Facility. Consequently, neither your interest in this Agreement nor in the Facility may be transferred or assigned to or assumed by any other person or entity (the "assignee"), in whole or in part, unless you have first tendered to us the right of first refusal to acquire this Agreement in accordance with subparagraph 11.F, and, if we do not exercise such right, unless our prior written consent is obtained, the transfer fee provided for in subparagraph 11.C is paid, and the transfer conditions described in subparagraph 11.D are satisfied. Any sale (including installment sale), lease, pledge, management agreement, contract for deed, option agreement, assignment, bequest, gift or otherwise, or any arrangement pursuant to which you turn over all or part of the daily operation of the business to a person or entity who shares in the losses or profits of the business in a manner other than as an employee will be considered a transfer for purposes of this Agreement. Specifically, but without limiting the generality of the foregoing, the following events constitute a transfer and you must comply with the right of first refusal, consent, transfer fee, and other transfer conditions in this Paragraph 11:
      1. Any change in the percentage of the franchisee entity owned, directly or indirectly, by any Owner (including any addition or deletion of any person or entity who qualifies as an Owner) that results in a 20% or more change of ownership interest;
      1. Any change in the general partner of a franchisee that is a general, limited or other partnership entity;

Source: Item 15 — OBLIGATION TO PARTICIPATE IN THE ACTUAL OPERATION OF THE FRANCHISE BUSINESS (FDD pages 49–50)

What This Means (2025 FDD)

According to Alloy's 2025 Franchise Disclosure Document, Alloy may require franchisees to obtain signed non-compete and nondisclosure agreements from their managers, key employees, owners, officers, directors, shareholders, partners, members, and managers. These agreements must be in a form satisfactory to Alloy.

The non-compete agreement ensures that during the term of the Franchise Agreement, or any interim period, the franchisee and related parties will not engage in any competitive business, either directly or indirectly. After the agreement expires or terminates, or after the sale of the facility, they are restricted from engaging in a competing business for two years at the former facility's premises, within 15 miles of the facility, or within 15 miles of any other Alloy business. A competing business is defined as any facility offering personal training services in a one-on-one or group setting.

The confidentiality agreements mandate that franchisees and related parties maintain the absolute confidentiality of Alloy's proprietary information, including trade secrets, knowledge, methods, specifications, processes, and operating procedures. This obligation extends both during and after the term of the Franchise Agreement. Franchisees are prohibited from disclosing, copying, reproducing, selling, or using any such information in any other business without Alloy's prior written authorization.

While the FDD states that Alloy may require these agreements, it does not explicitly state that Alloy will be a third-party beneficiary. However, the fact that Alloy requires the agreements to be in a form satisfactory to them suggests that they retain some rights or benefits under these agreements. A prospective franchisee should seek clarification from Alloy regarding their status as a third-party beneficiary to these agreements and the implications thereof.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.