What does the Technology Fee for Alloy cover?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
| Name of Fee (1) | Amount | Date Due | Remarks |
|---|---|---|---|
| Technology Fee | $220 | Payable weekly at the same time and in the same manner as the weekly Royalty Fee. We have the right to change the billing schedule to bi-weekly. | The Technology Fee is for use of a CRM and POS (point of sale system), Scheduler and the Alloy App and reporting dashboard; Lead Management and Marketing Campaign system and bolt-on applications, website development, SEO, email service, Fit Radio, Learning Management System, ProfitKeeper financial system, support and maintenance. The weekly amount may increase as technology changes, although we do not anticipate that the Technology Fee will not increase by more than 30% annually. |
Source: Item 6 — OTHER FEES (FDD pages 15–20)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the Technology Fee covers various technology-related services and systems. The weekly fee is currently $220, payable at the same time and in the same manner as the weekly Royalty Fee, although Alloy retains the right to change the billing schedule to bi-weekly.
Specifically, the Technology Fee provides franchisees with access to a CRM (Customer Relationship Management) and POS (Point of Sale) system, a scheduler, the Alloy App, and a reporting dashboard. It also includes a lead management and marketing campaign system with bolt-on applications, website development, SEO (Search Engine Optimization), email service, Fit Radio, a Learning Management System, and the ProfitKeeper financial system.
In addition to access to these systems, the Technology Fee also covers ongoing support and maintenance for these technologies. Alloy notes that the weekly amount may increase as technology changes, but they do not anticipate that the Technology Fee will increase by more than 30% annually. This fee ensures that franchisees have the necessary technological tools and support to manage and market their Alloy franchise effectively.