What is the 'System' as defined in the Alloy franchise agreement?

According to the 2025 Alloy FDD, the 'System' encompasses the core operational and intellectual property elements that define the Alloy franchise. It includes specific equipment, fixtures, furnishings, materials, and supplies necessary to run the business. Furthermore, it details the methods, uniform standards, specifications, and procedures for operations, as well as management procedures.

The Alloy System also provides training and assistance to franchisees, ensuring they can effectively implement the Alloy model. Merchandising, advertising, and promotional programs are integral parts of the System, designed to drive customer acquisition and brand awareness. The Alloy System also includes the Alloy App, a proprietary software application that provides tools to manage and communicate with coaches and clients through a personal profile.

It is important to note that Alloy retains the right to change, improve, and further develop the System. The Alloy System is identified by the Trademarks, which are registered in the United States and elsewhere. These trademarks, service marks, trade names, and trade dress are all subject to modification and updates by Alloy. For a prospective franchisee, this means adhering to Alloy's evolving standards and utilizing the designated trademarks and operational methods to maintain brand consistency and quality.