What statement must an Alloy franchisee include on materials depicting the Alloy Trademarks?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
You may use the Trademarks on various materials, such as business cards, stationery and checks, provided you (i) accurately depict the Trademarks on the materials as we prescribe, (ii) include a statement on the materials indicating that the business is independently owned and operated by you, (iii) do not use the Trademarks in connection with any other trademarks, trade names or service marks unless we specifically approve in writing prior to such use, and (iv) make available to us, upon our request, a copy of any materials depicting the Trademarks.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, if a franchisee uses Alloy's trademarks on materials like business cards, stationery, and checks, they must include a statement indicating that the business is independently owned and operated by them. This requirement ensures clarity that the franchisee is a separate entity from the Alloy franchisor.
This condition is important for managing customer expectations and avoiding any confusion about liability or responsibility for the services provided. It also protects Alloy's brand by ensuring that customers understand the franchisee is responsible for their own business practices.
Additionally, Alloy franchisees must accurately depict the trademarks as prescribed by Alloy and cannot use the trademarks in conjunction with any other trademarks, trade names, or service marks without prior written approval from Alloy. The franchisee must also provide Alloy with a copy of any materials depicting the trademarks upon request. These stipulations allow Alloy to maintain control over its brand image and ensure consistent representation across all franchise locations.