What is the standard initial franchise fee for an Alloy Facility?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
is Item.
ITEM 5 INITIAL FEES
Franchise Agreement: You must pay us an initial franchise fee of $60,000 for the right to establish a single Alloy Facility under a Franchise Agreement. We provide a $5,000 discount on the first license for active-duty reserves or honorably discharged veterans of the U.S. Armed Forces and part of the Veterans Transition Franchise Initiative (commonly referred to as "Vet Fran"), which seeks to provide an opportunity for veterans who want to be in business.
You must pay the initial franchise fee in full when you sign the Franchise Agreement. The initial franchise fee is not refundable.
Grand Opening Marketing Campaign: You must spend $30,000-$40,000 ($30,000 is the minimum requirement) for a pre-sale and grand opening marketing campaign to promote the opening of your Alloy Facility. You must pay these amounts for your grand opening marketing campaign for a period of 8 - 12 weeks prior to the opening of your Alloy Facility and these amounts are not refundable under any circumstances. You must follow the pre-sale marketing plan as described in the Pre-sale Marketing Playbook in the Operations Manual. At our request, you must give us the $30,000-$40,000 for your grand opening marketing campaign and we will conduct the campaign for you. If we collect this money from you, it is not refundable, and we will spend the entire amount on
Source: Item 5 — INITIAL FEES (FDD pages 14–15)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the standard initial franchise fee to establish a single Alloy Facility is $60,000. This fee is payable in full when the Franchise Agreement is signed and is non-refundable.
Alloy offers a discount on the initial franchise fee for eligible U.S. Armed Forces veterans. Active-duty reserves or honorably discharged veterans are eligible for a $5,000 discount on their first license, as part of the Veterans Transition Franchise Initiative (Vet Fran).
In addition to the initial franchise fee, Alloy requires franchisees to spend between $30,000 and $40,000 on a grand opening marketing campaign, with a minimum requirement of $30,000. This marketing campaign must occur for 8 to 12 weeks before the Alloy Facility opens. These marketing funds are also non-refundable. Alloy may, at its discretion, manage the grand opening marketing campaign on behalf of the franchisee.