What is the Alloy site evaluation fee based on?

According to Alloy's 2025 Franchise Disclosure Document, the brand reserves the right to charge franchisees their current site evaluation fee for each on-site evaluation they conduct. This means that if Alloy performs an evaluation of a potential location for a franchise, the franchisee will be responsible for paying a fee. The amount of this fee can change over time, as it is based on Alloy's "then-current" fee schedule.

For a prospective franchisee, this implies that the cost of opening an Alloy franchise can fluctuate depending on the site evaluation fees in place at the time of the evaluation. It is important to note that this fee applies to each on-site evaluation, so if multiple evaluations are needed, the franchisee would incur multiple charges.

To fully understand the financial implications, a potential franchisee should ask Alloy for the current site evaluation fee schedule and clarify how many site evaluations are typically required before a location is approved. This will help in accurately estimating the total investment needed to open an Alloy franchise.